Marketing Strategy

What is strategy? And why is it important?

A clear business strategy will help you understand:

• What are your key points of differences against your competitors? 
• What are your core messaging and values?
• How best do you compete in the marketplace?
• What are your goals for the immediate and long term future?
• What are the current market conditions that your business operates in?
• What potential market threats exist and what opportunities are there for my business?

Strategy creation also includes an analysis of how your business is currently operating. 

• How do you get to where you want to go if you don’t currently understand where you are now? 
• What does your current brand and messaging say about you? 
• What does your customer service experience say about the quality of your service or product you are offering? 
• Is this aligned with your business goals, and your mission and values and long term business growth?

Finally, a comprehensive marketing strategy will outline a tactical marketing plan to help you achieve your business goals, focusing on the communication channels that we have identified that will have the best impact. 

Sounds like a lot right? That’s what I am here for – to help you to unpack all of these things, and create a comprehensive Marketing Strategy that is unique to you and your business, that will help guide your goals and set you up for success. 

How do I get started?

Every business will have unique requirements, and therefore we will start with a free 30 min getting to know you session, to help me understand your key goals, immediate business needs and your available budget. I will then pull together a comprehensive quote based on this session outlining the scope of work that will fit your business needs and budget. 

Then if you are happy with this quote, we will get started working together on taking your business to the next step! 

Contact me via the contact form to book your free 30 minute session to get started.