Strategic Marketing Services

Every business reaches a point where it needs experienced marketing guidance, but not necessarily a full marketing team. My role is to provide strategic thinking, practical advice and ongoing support to help you make confident decisions to attract the right customers.

Whether you need a fresh perspective, a tailored marketing strategy, or an experienced adviser in your corner, there is a support option designed to suit the stage your business is at.

Marketing Adviser Program

Six-Month Marketing Leadership and Advisory Partnership

Investment: $5,000

Growing a business can be challenging, particularly when you’re making important marketing decisions on your own. This Program gives you ongoing access to an experienced marketing adviser who understands your business, challenges your thinking, helps you make confident decisions, and keeps you accountable as you implement your marketing strategy.

Think of it as having your own senior marketing adviser in your corner for six months, without the cost of employing one.

Unlike a one-off consultation, this program provides continuity, allowing us to review what is working, adjust your approach as your business evolves, and ensure your marketing remains aligned with your business goals.

Your six-month partnership includes:

Monthly 90-minute strategic advisory session (face to face or online) to review progress, solve challenges, identify opportunities and set priorities.
Mid-month 60-minute implementation and progress check in to review progress, answer questions, work through new challenges and keep momentum moving.

Dedicated preparation time before each monthly session, ensuring our time together is focused on your business priorities, progress and opportunities.
Weekly email access for advice, feedback and strategic guidance as questions, ideas and opportunities arise.
Written action summary following each monthly session, including key discussion points, agreed actions and next steps.

Over the course of the program, you’ll receive more than 30 hours of dedicated support, including meeting time, preparation, implementation support, action planning and ongoing email access.

More importantly, you’ll have an experienced marketing adviser who understands your business and is there to help you make confident marketing decisions as opportunities and challenges arise.

This program is ideal for business owners and leaders who want senior marketing expertise without employing a full-time marketing manager, and who are committed to implementing agreed actions between sessions.

By the end of the program, you will have:

A clear marketing direction aligned with your business goals.
Greater confidence in your marketing decision making.
A prioritised roadmap for the next stage of growth.
Ongoing accountability to help maintain momentum.
An experienced marketing adviser who has worked alongside you to strengthen your marketing, attract and retain the right customers, and position your business for sustainable growth.

Marketing Assessment & Plan

Independent Research, Analysis and Strategy Development for Your Business

Accelerated Delivery (6 to 8 weeks): $6,500
Paced Delivery (14 to 16 weeks): $6,800

Whether you’re launching a new business, introducing a new product or service, or reviewing an established business, every successful marketing strategy begins with understanding where you are today and where the greatest opportunities for the growth are.

The Strategic Marketing Assessment & Plan provides an independent, objective review of your business and operating environment, resulting in a clear, practical marketing strategy tailored to your business goals.

This service is ideal for business owners who want someone else to undertake the research, analysis and strategic thinking of a marketing strategy and who need a practical plan ready for implementation prepared for them.

Stage One – Strategic Marketing Assessment

Every strategy begins with understanding your current position.

For established businesses, this includes a strategic marketing audit of your existing marketing activity. For new businesses, this includes a situational analysis of the market, competitors and operating environment.

Depending on your business, your assessment may include:

Review of your current marketing activity and performance (where applicable).
Analysis of your operating environment, industry and market opportunities.
Competitor analysis and market positioning.
Identification of your ideal customer, target audiences and customer journey.
Review of your brand positioning, point of difference and key messaging.
Identification of strengths, challenges, gaps and opportunities for growth.

Stage Two – Strategic Marketing Plan

Using the findings from the assessment, I will develop a tailored marketing strategy designed to support your business objectives and attract and retain the right customers.

Your strategy may include:

Clear marketing objectives aligned with your business goals.
Refined positioning and messaging.
Customer attraction and retention strategies.
Recommended marketing channels and priorities.
Practical recommendations to strengthen your marketing.
A prioritised 12-month implementation roadmap.
Strategy presentation and handover session.

You’ll leave with a clear, practical marketing strategy that you can confidently implement yourself, hand to a member of your team, or provide to a marketing coordinator or agency for implementation.

The result is a roadmap that removes the guesswork, provides clarity around where to focus your marketing efforts, and gives you confidence that every activity is working towards your business goals.

Fractional Marketing Director

Ongoing Strategic Oversight and Marketing Leadership

From $500 per week (Available to clients who have completed the Strategic Marketing Adviser Program, Strategic Marketing Assessment & Plan, or have an existing marketing strategy developed within the past 12 months.)

For businesses that need experienced marketing leadership without the cost of employing a full-time senior marketing director, this service provides strategic oversight to ensure your marketing plan continues to move forward and remains aligned with your business goals.

Rather than you trying to manage all the moving parts of your marketing, I can provide the strategic leadership and oversight for you, as well as the implementation of the marketing plan. This is where I oversee and coordinate internal marketing staff and external agencies, and provide independent strategic advice to ensure all marketing activity remains aligned and working towards the same objectives. While your team or agencies deliver the work, I’ll oversee them and help guide decisions, maintain momentum and keep your marketing aligned with your business goals.

This service is ideal for business owners who need someone to bring all the moving parts together, provide accountability, and ensure their marketing investment continues to deliver meaningful business outcomes.

Services typically include:

Ongoing oversight of your marketing strategy and implementation.
Regular review of progress against your marketing plan.
Strategic guidance as business priorities evolve.
Supervision and mentoring of internal marketing staff.
Oversight and coordination of external agencies, freelancers and suppliers.
Review of campaigns, opportunities and marketing performance.
Independent advice to support informed marketing decisions.
Ongoing accountability to keep your marketing moving forward.

Typically three to four hours per week support, although larger businesses or more complex organisations may require additional support. This will be determined at time of onboarding.

Marketing Power Hour

Strategic Advice When You Need It

Investment: $200

Perfect for business owners needing an experienced marketing adviser to help work through a specific challenge or opportunity. This is a focused one on one session designed to help you work through a specific marketing challenge, opportunity or decision. Whether you’re launching something new, reviewing a campaign or simply need an experienced marketing adviser to bounce ideas around with, this session will help you leave with practical advice, greater clarity and clear next steps.

The Marketing Power Hour is designed to be completely flexible. Book a single session whenever you need strategic advice or come back whenever it makes sense for you and your business. There are no ongoing commitments.

Ready to get started?

There are two simple ways to get started.

If you know you’d like to work through a specific marketing challenge or opportunity, you’re welcome to book a Marketing Power Hour straight away.

If you’re not quite sure which service is the best fit, we can start with a complimentary 20-minute discovery call. This gives us an opportunity to discuss your business, your goals and your current marketing challenges. Following our conversation, I’ll recommend the service I believe will provide the greatest value for your business.

Book your Marketing Power Hour using the calendar below or complete the contact form to arrange a complimentary discovery call.

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